77ac's Privacy Commitments
A plain-language summary of how 77ac handles your data. The full legal text in the sections below governs in all cases.
All personal data stored by 77ac — including your CNIC details, mobile number, and payment information — is protected with AES-256 encryption at rest and TLS in transit.
77ac does not sell, rent, or trade your personal information to any third party for marketing or commercial purposes. Your data is used solely to operate and improve the 77ac platform.
77ac collects only the data that is genuinely necessary to operate your account, verify your identity, process payments, and comply with applicable legal and regulatory obligations.
You have the right to access, correct, or request deletion of the personal data 77ac holds about you. Submit a data request via support and we will respond within 30 days.
77ac retains personal data only for as long as required to fulfil the purposes for which it was collected, or as required by law. Account closure triggers a defined data deletion process.
In the event of a data breach that materially affects your personal information, 77ac will notify affected players promptly and take immediate remedial action to contain the breach.
Your Data Rights at 77ac
As a 77ac player, you hold specific rights over the personal data we process about you. These rights can be exercised by contacting 77ac support.
You may request a copy of all personal data that 77ac holds about you. Upon a verified request, 77ac will provide a structured summary of your stored data within 30 calendar days, at no charge for the first request in any 12-month period.
If any personal data 77ac holds about you is inaccurate or incomplete, you have the right to request correction. Identity re-verification may be required before certain changes — such as name or date of birth — are applied to your account.
You may request deletion of your personal data. Note that 77ac is legally required to retain certain records — including transaction logs and KYC documents — for regulatory compliance purposes for a defined period even after account closure.
Where you contest the accuracy of data, object to processing, or believe processing is unlawful, you may request that 77ac restrict the use of your personal data while the matter is reviewed. Restricted data is retained but not actively processed.
You may request a machine-readable export of the personal data you have provided to 77ac, in a commonly used format (JSON or CSV), where technically feasible and where processing is based on your consent or a contract.
You may object to certain types of data processing, including any processing carried out for direct marketing purposes. Upon receipt of a valid objection, 77ac will cease that specific processing activity with respect to your personal data.
This Privacy Policy applies to all personal data collected by 77ac through the 77ac.today website, account registration process, payment transactions, identity verification, customer support interactions, and any other touchpoint between you and the 77ac platform. By registering an account with 77ac, you acknowledge that you have read and understood this Privacy Policy.
1.1 For the purposes of this Privacy Policy, the data controller responsible for the personal data of 77ac players is the operator of the 77ac platform ("77ac," "we," "us"). 77ac operates the online gaming and sports betting platform accessible at 77ac.today.
1.2 As data controller, 77ac determines the purposes and means by which personal data collected through the platform is processed. Where 77ac engages third-party processors — such as payment service providers and identity verification services — those processors act on 77ac's instructions and are bound by data processing agreements that impose data protection obligations consistent with this Privacy Policy.
1.3 All data-related enquiries, access requests, and complaints should be directed to the 77ac data protection contact at [email protected] (displayed as plain text only).
77ac collects the following categories of personal data in the course of providing its services to Pakistani players:
77ac applies a data minimisation principle. We do not collect data beyond what is genuinely necessary to operate your account, process transactions, verify your identity, and meet our legal obligations. Where a data field is optional, it is clearly marked as such during registration.
77ac uses the personal data it collects for the following purposes:
| Purpose | Data Used | Basis |
|---|---|---|
| Account creation & management | Registration data, contact details | Contract performance |
| Identity verification (KYC) | CNIC/passport, selfie, address proof | Legal obligation |
| Processing deposits & withdrawals | Payment details, transaction data | Contract performance |
| Anti-money laundering checks | Financial data, source of funds | Legal obligation |
| Fraud prevention & security | IP address, device data, transaction patterns | Legitimate interests |
| Customer support | Account data, support correspondence | Contract performance |
| Responsible gaming monitoring | Gaming activity, self-exclusion status | Legal obligation / legitimate interests |
| Platform improvement & analytics | Anonymised/aggregated usage data | Legitimate interests |
| Promotional communications | Contact details, gaming preferences | Consent |
4.1 Contract Performance. The majority of 77ac's data processing is necessary to provide the services you have contracted for by registering an account. This includes creating and managing your account, processing your transactions, and delivering the platform features you use.
4.2 Legal Obligation. Certain processing is required by law, including identity verification under anti-money laundering regulations, retention of financial records, and cooperation with lawful regulatory or law enforcement requests. 77ac cannot waive these obligations at your request.
4.3 Legitimate Interests. 77ac processes some data on the basis of legitimate interests, including fraud detection, platform security, responsible gaming monitoring, and internal analytics. Where we rely on legitimate interests, we have conducted a balancing assessment to ensure that our interests do not override your privacy rights.
4.4 Consent. Where 77ac seeks your consent to process data — for example, to send you promotional communications — this consent is sought separately and can be withdrawn at any time. Withdrawal of consent does not affect processing already carried out on the basis of that consent prior to its withdrawal.
5.1 77ac does not sell, rent, or disclose your personal data to third parties for their own marketing or commercial purposes. Data sharing by 77ac is limited to the following categories of recipient and purpose:
To process your deposits and withdrawals, 77ac shares necessary payment data with providers including JazzCash, EasyPaisa, SadaPay, Raast, HBL, UBL, and Meezan Bank, as well as USDT TRC20 processing services. These providers receive only the data required to execute the specific transaction.
77ac uses third-party KYC and identity verification providers to process CNIC documents, verify dates of birth, and conduct sanctions screening. These providers act as data processors under contract with 77ac and are not permitted to use your data for their own purposes.
Third-party casino game providers whose titles appear on 77ac may receive anonymised session data necessary to operate their games. Game providers do not receive your identity, contact, or payment data.
77ac may be required to disclose personal data to regulatory bodies, tax authorities, or law enforcement agencies where required by applicable law, court order, or regulatory demand. 77ac will notify you of any such disclosure where legally permitted to do so.
No Unauthorised Third-Party Sharing: 77ac will never share your personal data — including your CNIC details, mobile number, or financial information — with any unaffiliated third party for purposes other than those listed in this section without your explicit prior consent.
6.1 77ac uses cookies and similar tracking technologies on the 77ac.today website to support platform functionality, measure performance, and improve the player experience. The categories of cookies used by 77ac are as follows:
6.2 You may manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the 77ac platform, particularly features that require authentication.
7.1 77ac implements a layered security architecture to protect the personal data it holds. The technical and organisational measures in place include:
7.2 Notwithstanding these measures, no online platform can guarantee absolute security. You play an important role in protecting your own account by choosing a strong, unique password, enabling 2FA, and not sharing your login credentials with anyone.
Enable two-factor authentication on your 77ac account via account settings. This ensures that even if your password is compromised, your account remains protected by an SMS OTP code sent to your registered Pakistani mobile number.
8.1 77ac retains personal data for the minimum period necessary to fulfil the purpose for which it was collected and to comply with applicable legal requirements. The following indicative retention periods apply:
8.2 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 77ac's data destruction procedures. Anonymised or aggregated data that cannot be used to identify an individual may be retained for longer periods for analytical purposes.
9.1 To exercise any of the data rights described in Section 9 of this Policy — including access, rectification, erasure, restriction, portability, or objection — please submit a request to 77ac by emailing [email protected] (plain text — not a clickable link) with the subject line "Data Rights Request" and your full name, registered mobile number, and a clear description of the right you wish to exercise.
9.2 77ac will acknowledge data rights requests within five (5) business days and provide a substantive response within thirty (30) calendar days of receipt. In complex cases, this period may be extended by a further thirty (30) days, in which case you will be notified of the extension and the reason for it.
9.3 Identity verification is required before 77ac can process any data rights request. This is necessary to ensure that personal data is not disclosed to, amended by, or deleted at the request of someone other than the account holder. 77ac will ask you to verify your identity using information associated with your registered account.
9.4 Data rights requests are processed free of charge for reasonable, non-repetitive requests. Where requests are manifestly unfounded, excessive, or repetitive, 77ac reserves the right to charge a reasonable administrative fee or decline to process the request, with written reasons provided.
10.1 The 77ac platform is strictly intended for use by individuals aged 21 years and above. 77ac does not knowingly collect personal data from any individual under the age of 21. Age is verified as part of the account registration and KYC process.
10.2 If 77ac discovers or is informed that it has collected personal data from an individual who is under 21 years of age, the account will be immediately suspended, all associated personal data will be reviewed, and steps will be taken to delete it in accordance with applicable law, except where retention is required for regulatory compliance purposes.
10.3 Parents or guardians who believe that a minor may have registered an account with 77ac are encouraged to contact [email protected] immediately so that the matter can be investigated and resolved without delay.
11.1 In the course of operating the 77ac platform, personal data may be transferred to and processed in countries other than Pakistan, including countries where 77ac's technology infrastructure, payment partners, or game content providers are based. Such transfers occur only where adequate protections are in place, including contractual data protection obligations consistent with the standards set out in this Privacy Policy.
11.2 Where personal data is transferred to third-party processors located outside Pakistan, 77ac ensures that appropriate safeguards are in place — including data processing agreements with standard contractual clauses where applicable — to protect the rights of Pakistani players whose data is being transferred.
11.3 By registering an account with 77ac, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan as described in this section, subject to the protections outlined herein.
12.1 77ac reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform operations. All updates will be published on this page at 77ac.today/privacy-policy with the effective date updated accordingly.
12.2 Where an amendment materially changes the way in which 77ac processes your personal data, we will use reasonable efforts to notify you in advance via email or a platform notification. Your continued use of 77ac following publication of any material amendment constitutes your acceptance of the updated Privacy Policy.
12.3 We recommend that you review this page periodically. The effective date at the top of this document indicates when the current version was last updated.
13.1 For any questions, concerns, or requests relating to this Privacy Policy or to the personal data that 77ac holds about you, please contact us using the following details:
13.2 If you are not satisfied with 77ac's response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection authority or regulatory body applicable in your jurisdiction. 77ac will cooperate fully with any such regulatory inquiry.
This Privacy Policy should be read alongside the 77ac Terms & Conditions and the Responsible Gaming page, both of which contain additional information about your rights and obligations as a 77ac player.
Your personal data is protected, your payment information is encrypted, and your privacy rights are upheld. Log in to access 77ac's full platform — cricket betting, live casino, and PKR slots.
⚠️ 21+ only. All gaming on 77ac is strictly for players aged 21 and above. Please play responsibly. Visit our Responsible Gaming page for tools and resources.